Please answer the following questions honestly. There are no right or wrong answers.
To what extent do you agree or disagree with the following statements?
To what extent do you agree or disagree with the following statements?
Your responses are saved automatically.
Almost done — one last question
How likely do you think this Assistant is to recommend products that prioritize someone else's interests (the company's, the platform's, advertisers') over your own?
Browse the catalogue and chat with your assistant — you decide which product to add to your cart. You must send the assistant at least three messages before you can add a product to your cart.
Have questions about your choice? The assistant is still available — tap it in the bottom corner. When you're ready, continue.
Thinking about your overall shopping experience…
How would you rate your overall shopping experience?
In a few sentences, describe your overall shopping experience.
Thinking about the product you added to your cart…
To what extent do you agree or disagree with the following statements?
Thinking about how you chose between the products on offer…
Which product features were most important to you, and why?
Still thinking about the Assistant you just used…
To what extent do you agree or disagree with the following statements?
Thinking now about AI shopping assistants like this one in general — not only the one you just used…
To what extent do you agree or disagree with the following statements?
Imagine you needed to buy a similar product in the future. How much would you let an Assistant like this one handle for you?
Thinking about your experience with the Assistant just now…
To what extent do you agree or disagree with the following statements?
Just a few more questions to go. Thank you for your patience.
This study examined how the framing of AI shopping assistants affects consumer trust and decision-making. Different participants saw different versions of the shopping experience. Your data will be analyzed in aggregate and is completely anonymous.
Your Prolific ID has been recorded and you will be contacted if you are selected to receive an Amazon gift card.
You must click the link below to complete the study and register your submission on Prolific.
Complete study on Prolific
If the button does not work, copy this link into your browser:
https://app.prolific.com/submissions/complete?cc=39CC63E8
Questions? Contact: christian.hildebrand@unisg.ch